RETAIL CHAIN BUSINESS - DAISO
Star Mark Trading Co., Ltd is the authorized distributor for the Japanese
based retail chain store group, DAISO,
in Macau and
Daiso possesses a wide spectrum of product categories that suit our various daily needs. It consists of : living, food, home decor, dining & kitchen, accessories, health & beauty, household, stationery, toy & party, hardware, Japanese items, gift & seasonal.
At present, Sun Star is operating seventeen sizable Daiso stores in Macau. Over 30,000 items are displayed in the flagship store. Merchandise are carefully selected and ordered according to individual item’s stock turnover performance. All the goods are delivered directly via Daiso’s distribution network in Japan.
Daiso stores in Macau become the favorite hangouts for the local residents and tourists. They enjoy to browse through the jungle of ingenius items that suggest solutions to their everyday life making living smarter, easier and more enjoyable. These little innovations are able to spice up the creative spirit of the kids they bring. That is why Macau Daiso happens to be an educative and leisure shopping destination for the families with so many innovations for such low prices.
Sun Star plans to open more stores in Macau, China and America. They will be set up as independent street stores or flagship stores within large shopping malls. To cope with Sun Star’s expansion plan in retail, efforts are devoted to the enhancement of its retail operating system that involves merchandising, sales, promotion, logistics, finance and human resources. All of these management functions would comply with the policies and standards set by Daiso with considerable modifications suiting the local environment. Financial indicators are set to monitor the performance of people, sales, stock and profitability. The data for analysis relies on the Sun Star’s inhouse POS system working with the ordering system supplied by Daiso.
Sun Star's retail chain business will grow with Daiso that expects to reap the fruitful results for both parties.