SHOPPING MALL DEVELOPMENT

SHOPPING MALL OPERATIONS & MANAGEMENT

Macau's economy has been enjoying strong growth in recent years backed by its rapid development in tourism, transportation and casino sectors. Having freed up its locally-controlled casino industry to foreign competition in 2001, the Territory attracted billions of dollars in foreign direct investment that transformed it into the world's largest recreation center. On the other hand, China's decision in 2002 to relax travel restrictions on its people to Macau boosted local retail tremendously that makes shopping mall development a prosperous business. 

To share the benefits of the enormous shopping spendings from the Mainland visitors and the more affluent local residents in Macau, Sun Star Mark attempts to reposition and renovate its four shopping malls into thematic shopping destinations for the target customers. Specialists are invited to develop and implement the following 4 key managerial functions :

A.   Leasing
□    Zoning (the right tenant mix)
□    Soliciting tenants
□    Advertising space leasing
□    Short term rental management
□    Tenant relations
□    Lease agreement administrations

B.   Operations and Facilities Management
□    Customer & tenant services
□    Maintenance and repair
□    Oversee and coordinate owner/retailers’ fitting out and M&E works
□    Fire safety & statutory compliance
□    Security & house keeping
□    Infrastructure management (facilities provided to tenants)
□    Ambience management (overall look of the mall)
□    Carpark management
□    Crisis management

C.   Marketing
□    Market positioning
□    Advertising, promotion, PR and special events
□    Mall visuals and displays
□    Creating loyalty programmes
□    Monitoring the mall’s image to its target customers

D.   Finance & Human Resource
□    Billing. Collection of rentals and other charges
□    Maintain update and accurate accounting records
□    Timely financial reporting
□    Internal control
□    Recruitment, training & performance appraisal

As the shopping malls are located in different districts with dissimilar regional features, the planned image, marketing strategies and attributes would be differed. The mission should be soliciting the right tenants, supplying the right products and services to the right customers.

 


Rua Luis G. Gomes No.14, Edif. Keng Sau, 2 andar F, Macau    Tel.: (853) 2870-1399   Fax: (853) 2870-1397   Email: sunstar@sunstarmark.com

Copyright © 2012 Sun Star Mark. All rights reserved.