SHOPPING
MALL DEVELOPMENT
SHOPPING MALL OPERATIONS & MANAGEMENT
Macau's economy has been enjoying strong growth in recent years backed by its rapid development in tourism, transportation and casino sectors. Having freed up its locally-controlled casino industry to foreign competition in 2001, the Territory attracted billions of dollars in foreign direct investment that transformed it into the world's largest recreation center. On the other hand, China's decision in 2002 to relax travel restrictions on its people to Macau boosted local retail tremendously that makes shopping mall development a prosperous business.
To share the benefits of the enormous shopping spendings from the Mainland visitors and the more affluent local residents in Macau, Sun Star Mark attempts to reposition and renovate its four shopping malls into thematic shopping destinations for the target customers. Specialists are invited to develop and implement the following 4 key managerial functions :
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A. Leasing
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Zoning
(the right tenant mix)
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Soliciting
tenants
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Advertising
space leasing
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Short
term rental management
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Tenant
relations
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Lease
agreement administrations
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B. Operations and Facilities Management
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Customer
& tenant services
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Maintenance
and repair
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Oversee
and coordinate owner/retailers’ fitting out and M&E works
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Fire
safety & statutory compliance
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Security
& house keeping
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Infrastructure
management (facilities provided to tenants)
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Ambience
management (overall look of the mall)
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Carpark
management
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Crisis
management
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C. Marketing
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Market
positioning
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Advertising,
promotion, PR and special events
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Mall
visuals and displays
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Creating
loyalty programmes
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Monitoring
the mall’s image to its target customers
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D. Finance
& Human Resource
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Billing.
Collection of rentals and other charges
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Maintain
update and accurate accounting records
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Timely
financial reporting
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Internal
control
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Recruitment,
training & performance appraisal
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As the shopping malls are located in different districts with dissimilar regional features, the planned image, marketing strategies and attributes would be differed.
The mission should be soliciting the right tenants, supplying the right products and services to the right customers.
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